Designed by Milton Glaser (best known for the “I love New York” logo, as Lee pointed out in his social media post), the bullet was the branding DC used from 1976 until 2005.

A new company logo has also been created. The American arm will be called MVE US, and running it will be former Insanity Group execs Dean Ondrus-Coulson and Claudia Parrinello, who have been hired ...