GK's holding company, Elite Sportswear, has two other main brands, Dolfin swimwear and Omni Cheer, and it is majority owned by private equity firm Riverside Company. Elite has roughly 500 employees.

Team USA's gymnastics team — Jade Carey, Sunisa Lee, Simone Biles, Jordan Chiles and Hezly Rivera — will wear the crystal-covered leotards made by GK Elite when they compete in the 2024 ...

Team USA is all about that bling. When the U.S. gymnastics team hits the big stage in Paris at the end of July for the 2024 Olympics, they will do so in the most decked-out leotards this country ...

Team USA Olympics 2024 replica leotard. Courtesy of GK Elite “This is our high-fashion moment. Our leotards borrow so much from couture as a nod to the host city of Paris,” CEO Matt Cowan ...

Simone Biles wowed the crowd in a red leotard for the vault finals at the 2024 Paris Summer ... came armed with eight different dazzling leotards. Designed by sportswear brand GK Elite, ...

One design incorporates 10,000 Swarovski crystals, while another features a brand-new type of red-stretch satin that creates a shimmer effect. ... “We make more leotards than are needed, ...

Simone Biles’ Leotards Ignite Sales of Made-in-America Brand GK Elite, based in Reading, Pennsylvania, outfits US gymnasts Private equity-owned firm using Paris Olympics to drive growth ...

Before joining the team in April 2023, she worked as an editor, journalist, and content strategist for a variety of health and wellness brands, including Shape, Women's Health, Nike, Health, and more.

Livvy Dunne may not be competing of late, but she’s certainly rocking some fire leotards. The viral LSU gymnast has been out for the last couple months with a new injury, but has been the team ...

The star gymnast wanted her leotard to resemble an outfit Beyoncé wore on tour. Here's how the design, and all of Team USA's garments for the Paris Olympics, came to life.

While Suni Lee and Simone Biles are both representing Team USA, they're not wearing the same colored leotards in the all-around final. Here's why. ... a brand of Elite Sportswear, L.P.