The budget retailer has launched a Birthday Cake Bun in the bakery, priced at 79p and it features a pale pink icing and rainbow sprinkles. From the outside, it looks like a rather standard iced bun, ...

Lidl shoppers have spotted the new Birthday Cake Bun in the supermarket's bakeries across the UK and 'need' to try it - only costing 79p.

Lidl shoppers have spotted the new Birthday Cake Bun in the supermarket's bakeries across the UK and 'need' to try it - only costing 79p.

It comes as foodie Facebook group Newfoodsuk posted: “New Birthday Cake Buns spotted at Lidl GB,” along with a picture of the bun on Lidl bakery shelves covered in pink icing and coloured sprinkles..