Imgur Blurs Line Between Memes and Ads with Lipton Brisk/”Scumbag Steve” Hybrid New ads on image site Imgur use the memes it’s become known for to promote branded messages. BY Joe Berkowitz ...

Instagram/Lipton Ice Tea Wednesday morning, not even 24 hours after the initial statement, the iced tea brand posted an update, that "peach is here to stay" -- and it was all a big joke.

What initially seemed to be an announcement from Lipton wound up being an early April Fool's Day prank. Lipton claimed it was getting rid of its peach-flavored ice tea. The story then changed.

Lipton "Stop acting MAD," one fan wrote while another commented, "Why on earth." "PLEASE tell me this is a joke don’t play with my emotions like this xxx," a third comment read.

On March 18, Lipton Ice Tea caused quite a stir on social media when it announced it was discontinuing its Peach Iced Tea, one of its most popular flavors. “REST IN PEACH,” the post cruelly ...