Most businesses appreciate a customer who tries to do the right thing, but in this case rudeness got in the way. When a ...

To remain successful today, however, companies must collaborate directly with their most important stakeholders—paying customers. In fact, by launching a "Customer Advisory Council" program, ...

Those insights should resonate with all CMOs who want to have their marketing teams be more customer-focused. It takes time and discipline. It sometimes costs a lot of money. And it requires skills to ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.