Evolving one of the most iconic marks in our sport was a responsibility our brand team and equipment staff undertook with great pride over years of collaboration,” Blues pres

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 years.