The Yellow logo’s quirkiness, then, is a bit of a historical accident, one that has been assisted by the fact that Yellow is not consumer-facing, even though its trucks have essentially served ...

Sometimes, the logo appeared in black instead of red, but when did this battlefield gray machinery with the goofy lettering become the yellow behemoth of heavy equipment we know today?

Yamato Transport (aka Kuroneko Yamato) is well known for its black and yellow logo of a black cat carrying a kitten. The “Kuroneko” mark, which means safe and courteous, has remained unchanged since ...