Their cheap cost has fuelled their popularity - kits cost around £15 and ... This one - showing how to make a fishtail rainbow loom bracelet - has clocked up more than 10m views.

your children are no longer allowed to bring any Rainbow Loom bracelets or the kits to school,” the letter notes. Under the new rule, any kid caught with one of the plastic- bracelet-making kits ...

Making one friendship bracelet with the loom can take roughly 25 minutes. WowWee plans to ship Digiloom in August for $49.99. Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable.

This year, Max is dedicating his seventh birthday to CHOC Children’s, and holding a “loom-a-thon” at Tustin’s Clifton C. Miller Community Center. Participants will make bracelets to ...