A lower third uses fonts that are easily readable and align with the brand aesthetic. Simple and basic fonts are preferred over overtly creative, busy, or curvy ones. Color Theme.

Lower-third graphics can be simple, like plain text, or fully animated. I want to show you a resource that gives your thousands of options for any type of lower third you want.

Following the licence change, HERE and The Lower Third will be the only late-night spots in Soho permitted to open until 4am - here’s hoping it paves the way for a wider resurgence.