Technogym, renowned for its sophisticated cardio machines and strength training equipment, has entered the Pilates space with its first reformer bed – the Technogym Reform – giving Pilates ...

The question though, is why so many luxury brands have been expanding into the fitness space as of late and what exactly it offers a fashion brand to make a foray into gym equipment.

The luxury clubs (of which there are 11) feature modern, spacious changing rooms, stocked with high-end beauty products so that you can leave the gym looking just as rejuvenated as you feel.

Although built for performance, the collection prioritises aesthetics, making it perfect for those who want to bring a refined, stylish touch to their home gym setup.