Commenting on the move to Wieden & Kennedy, Macca’s US CMO Morgan Flatley said he was not concerned about the agency’s affiliation with rival KFC, adding: “We wanted to make the decision ...

DDB Group Sydney, OMD and McDonald’s Australia are celebrating summer with an integrated campaign posing one question: ‘Macca’s run ... market thanks to our agency village,” she ...

McDonald’s has launched its new summer campaign via sports and entertainment agency Gemba. ‘Macca’s Road Trip Rules’ leverage’s the fast-food franchise’s ongoing partnership with the ...