But clever marketing is par for the course at Maker’s Mark, a label that was at least partly built on branding ingenuity (and isn’t afraid to own it). For that, we have Margie Samuels, wife of ...

When Maker’s Mark debuted in the 1950s, the bourbon became known for a few things: Its distinctive square shaped bottle with a red wax seal on the neck, spelling whiskey without the “e” as a ...

In late January 2025, a short video circulated on social media accompanied by a claim that Maker's Mark employees dip bottles of the Kentucky-made bourbon in a distinctive red wax by hand rather ...

In September 2023, Maker's Mark dropped a big surprise in the form of its Cellar Aged bourbon. Here's what to know about the upcoming 2024 version. In September 2023, ...

Maker’s Mark is part of Suntory Global Spirits, which has initiated several sustainability goals for the next five years. These include: further embedding regenerative agriculture practices ...

Maker's Mark®, the iconic handmade Kentucky bourbon, today announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic campaign asserts that going to unreasonable ...

CLEVELAND, Ohio — Maker’s Mark has release an exclusive line of custom craft bourbon blends inspired by three James ...

Every barrel of Maker’s Mark is carefully rotated by hand — a tradition carried out by the distillery’s warehouse team. The 2025 Wood Finishing Series release, The Keepers Release, pays ...

Maker’s Mark’s new global brand campaign, Perfectly Unreasonable, is a cinematic campaign designed to show the “unreasonable lengths” the brand goes to craft award-winning whiskey.