Itasha is steadily growing in popularity in the U.S. and Houstonians started embracing it a few years ago. For John Richard, the chicken came before the egg, or rather, the wrap came before the ...

Pimping a car itasha-style can be hard on the wallet, as a full-body wrap alone costs up to $9,900. Read more at straitstimes.com. Read more at straitstimes.com.