As such, it is a prime target for the fiercely competitive package-goods manufacturers, who consider the campus the place to establish brand loyalty. By acting as a middleman bringing salesmen and ...

Art Middlebrooks is the inaugural James M. Kilts Jr. Clinical Professor in Marketing. Meet Booth’s Civic Scholars, student leaders committed to making a social impact. Check out our favorite sights on ...

The Chicago Booth campus is a one-of-a-kind ... the James M. Kilts Center for Marketing, and the Rustandy Center for Social Sector Innovation. Harper Center is home to many senior leaders, including ...

Are you at the right show? Do you have the right presence? Are you using the right marketing vehicles (booth, sponsorship, activities)? Those criteria can trump booth number every time.