Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that blends fashion heritage with pop-cultural power. Titled “Play with icons,” ...

Choupette, a cultural icon, brings her signature attitude to a campaign that ... From 'failed' takes to Choupette's diva moments, the campaign is far from another polished luxury marketing campaign.

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign. A perfect case study of ...

Target is taking an unusual approach for the holidays, running two distinct marketing campaigns for the first time. The strategy was informed by consumer insights that revealed many people believe the ...

Klopp will become the face of trivago’s next global marketing campaign, highlighting a perfect synergy between his authentic, positive, and credible personality and trivago’s brand values.

The marketing campaign for independent distributor Neon ... He has a famous father, “Psycho” icon Anthony Perkins. But the director of “Longlegs,” a brooding serial killer film, has ...

Today, building a successful marketing campaign from the ground up requires creativity, strategy, data-driven decision-making and a deep understanding of your audience. Here’s a step-by-step ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.