Marketing communications, or "marcom" is the final part of the Marketing Mix of product, price, place and promotion, also know as The Four Ps. Promotion, this definition, includes advertising ...

Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The ...

With growing interest in integrated marketing communications (see Quick Brief – Integrated Communication), the relationship of PR management to that of other forms of communication becomes more ...