This article was published on February 16, 2015. Voice; Marketing the TNW way #1: Heat maps February 16, 2015 - 1:33 pm ...

Heat maps are a popular conversion optimization tool, but what good are they really?. It’s easy to say that they help you to see what users are doing on your site. Sure, of course – but lots ...

Coca-Cola is unveiling its first consistent, global ad platform for its $20bn Sprite brand. ‘Heat Happens’ will roll out across 200 markets, along with a new Sprite logo and visual identity.