A company acquisition is an inflection point. Would you choose your current job again, or do you need to make a change?

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

They know the difference, and you should too, as you clarify their roles and responsibilities. If your sales and marketing people were equipped with a special pair of eyeglasses, the sales people ...

At least an undergraduate degree is normally expected for the role of a marketing director ... is usually expected. The job involves oversight of all trade, consumer and brand marketing activity ...

as evidenced by the absorption of the job's tasks into operational and growth-focused roles. "When people say, 'Oh, the CMO role is being eliminated,' that doesn't mean marketing isn't important.

Businesses employ staff to take on a number of different roles, with different duties and responsibilities. Roles in a business often follow a hierarchy and include owners and leaders, senior ...

In recent years, the chief marketing officer (CMO) job has grown tremendously in breadth and depth. Digital capabilities have significantly changed how marketing leaders can achieve growth ...