A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.

MARKETING MIX: Book of the week. Depressed? Run down? Ad budget under attack? Winston Fletcher’s Advertising Advertising fizzes with facts to repel every challenge. As befits one who has held high ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the soft drink beverage industry.

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

In today’s marketing world, we’re seeing the renaissance of a practical solution that was a notable innovation in its time. That solution is marketing mix modeling or MMM.

MARKETING MIX: Book of the week. From its title, this book sounded like hard work, but I was in for a pleasant surprise. While many business and marketing books aren’t a very easy read, The 22 ...