Businesses will struggle and eventually fail if they cannot bring in enough new business or lure customers back. Marketing keeps your business in the public eye. There are several different ways ...

Your budget and metrics can help you develop initiatives based on both current and future perspectives. [Images: muse studio/AdobeStock] The Fast Company Executive ...

Getty Images. If you are planning to open your own small business, the first step is to develop a business plan. The next step is to develop a marketing plan, as all business plans should be ...