RICHMOND, Va. -- Goodbye, Marlboro Lights. Hello, Marlboro Gold Pack. "Light" cigarettes are going up in smoke by the end of June, but their names and packaging are getting a colorful makeover.

Philip Morris US has joined R.J. Reynolds Tobacco Co. in implementing another round of price increases for its traditional cigarette ... per-pack list price was raised by 16 cents for Marlboro ...

Traditional cigarette smokers need to reach ... Prices rose, as of Sunday, by between 20 and 25 cents per pack by PMUSA, including top-selling Marlboro. Reynolds also has raised its prices ...