Unless one reads the label closely, however, the new Marlboro Gold pack looks almost exactly the same as the older pack. This is the second brouhaha Altria has had with the FDA.

Goodbye, Marlboro Lights. Hello, Marlboro Gold Pack. "Light" cigarettes are going up in smoke by the end of June, but their names and packaging are getting a colorful makeover.

The advertising reads: "Your Marlboro Lights package is changing, but your cigarette stays the same" and "In the future, ask for 'Marlboro in the gold pack,'" according to published reports.

The F.D.A. wants to know more about Altria’s effort to tell consumers that light is now gold, by putting notes on packs of Marlboro Lights still in the pipeline.

FDA's moves to control cigarette labeling and packaging take a bite. Imagine how Coca-Cola (NYSE: KO) would feel if the FDA said Diet Coke would suddenly be known as Gray Coke or Coke Silver? Well ...

Consumers who bought Marlboro Lights cigarettes in Arkansas over a 32-year period are eligible for reimbursement of at least 10 cents per purchased pack as their share of a $45 million settlement ...

Goodbye, Marlboro Lights. Hello, Marlboro Gold Pack. "Light" cigarettes are going up in smoke by the end of June, but their names and packaging are getting a colorful makeover.

Goodbye, Marlboro Lights. Hello, Marlboro Gold Pack. "Light" cigarettes are going up in smoke by the end of June, but their names and packaging are getting a colorful makeover. The U.S. Food and ...