Many were reminded of their hometowns where they used to relish the masala cold drink. One of the users said, “I had the best Masala Thums Up in Allahabad.” I had the best masala thumpsup in Allahabad ...

Thums Up, a popular drink in India, was created in 1977. When the American company Coca-Cola withdrew from India, two brothers, Ramesh and Prakash Chauhan, joined up with Bhanu Vakil to introduce ...

Thums Up, however, has lost market share in the past few years. Its market share in 2013 was 17.1%. Thums Up was originally launched by Ramesh Chauhan in 1977 which was sold to Atlanta-based Coca ...

With a legacy that ignites millions of hearts, Thums Up, The Coca-Cola Company's billion-dollar brand, has continually taken center stage with pioneering campaigns, elevating its sports ...

Videos of foreign influencers exploring different types of Indian street foods often go viral on social media. But they don't limit themselves to snacks, dishes and desserts. After all, India also has ...

In 2022 as the nation celebrated 75 years of India's Independence, Thums Up's came up with special #HarHaathToofan campaign to reach Indian youth. The objective was to extend "ThumsUp PalatDe" to ...

Thums Up has rolled out a new campaign commemorating 75 years of India’s independence. The campaign #HarHaathToofan presents an ode to inspirational people whose hands have built India over the ...

Brand: Thums UpBrand owner: State Bank of IndiaEntrant company: Coca-Cola - IndiaIdea creation: Ogilvy & Mather GurgaonMarket: AsiaSector: Soft drinksMedia channels: Online video, Public relations, ...