Singha Corporation, which sells Masita seaweed snacks, is competing head-on with arch rival Tao Kae Noi by hiring South Korean boy band NCT to promote the product and triple sales over the next ...

Boosted by a gradual recovery of consumer purchasing power, Singha Corporation, which sells Masita seaweed snacks, has set an aggressive plan to expand in the segment this year.

Park Ji-hoon, right, holds a bag of Masita Seaweed at a promotional event at Central World in Bangkok on Mar. 8. Photo from Masita Seaweed's TwitterBy Ko Dong-hwanBangkok's large-scale shopping ...

Five of the total 15 NCT members -- Ten, Taeyong, Doyoung, Mark and Jaehyun -- held a two-day promotional event in Bangkok from Tuesday for Singha's seaweed snack Masita, S.M. Entertainment said.