If you don't have a blacklight handy, the candy brand has you covered with a special Snapchat filter. Using augmented reality ...

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.

But that's just the beginning. Guests interested in sprucing up a bit will get to beautify themselves at the Blacklight Beauty Bar with exclusive Hally Hair gems, custom tattoos, and glow-under ...

SOUR PATCH KIDS Glow Ups will be available online on Wednesday, March 5 th, and at all major national retailers later in March in a 3.08 oz small peg bag for an SRP of $1.24 and 6.7 oz large peg ...

“We can’t wait for the Blacklight Party to showcase our memorable candy in such a unique environment, ignited by glow,” said John Vasington, Brand Manager, Mondelez International.