Here’s the tea: there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product is now scarce thanks to its popularity on social media — and ...

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

For months, I’ve set my sights on matcha, a form of green tea that is grown with reduced sunlight and, in its final form, is finely ground. To my delight, it’s still caffeinated. Even better ...

Close up of an unrecognizable woman holding a cup of matcha tea with green foam. Replacing coffee with a healthy matcha. As I was browsing through my social media feed this morning, enjoying my ...

On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a minute-long pitch on social media urging people to invest in it. The crowdfunding ...

Now, another brand is under fire online for how they're marketing their "squeezable matcha" product to the masses. Joe Lee / Via tiktok.com There are countless tea practices with deep roots in ...