Matcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, ...

Other popular matcha drinks, like matcha lattes, may require additional products outside of this guide, but you can still find helpful tips on how to make them below. Matcha, which translates to ...

we've rounded up 12 matcha-flavored products that hit the spot without draining your wallet. Whether you're craving a mid-day snack, a creamy drink, or a sweet treat, these picks bring the matcha ...

with influencers whipping up their matcha drinks or sharing their favorite matcha products. In fact, matcha has become so popular that The Japan Times reports that there may be a global matcha ...

Much about matcha has been said about matcha on the internet, and by now, it is only evident that matcha has garnered its ...

Young people are obsessed with the private equity-backed Blank Street Coffee, which has been doubling down on sugary green ...

A banner on Marukyu Koyamaen's international shop website read that the business is limiting availability for all matcha products regardless of product, size or packaging type due to the ...

A global matcha shortage is flooding U.S. markets with low-quality, potentially hazardous bargain products. Supply chain strains and paused tariffs are raising alarms about food safety.

Last year, two of Japan’s largest tea companies, Ippodo and Marukyu Koyamaen, announced purchase limits on matcha products for the first time ever, due to the rising demand across the globe.