If you’re able to match your car’s paint to your Berluti ... So who decides what colors our cars wear, and why? We spoke with PPG, a leading automotive paint supplier, to find out.

We get that you may not be familiar with the various touch-up paint products on the market, but at HOT ROD we've long relied on AutomotiveTouchUp to provide high-quality, color-matching car touch ...

It's never enough to sell a car with a unique color. Automakers also have to give the colors a matching unique name. From an "Assuan"-colored van to a "Wicked Merlot" convertible, here's ten cars ...

Plenty of body shops can offer color matching, but few have enough patience for old cars and their unique problems to get it right. The crew at Crooks proved that by combining standard techniques ...

A car comes in, a 2015 Toyota Camry ... “I get the closest one,” he says, “and then I match the color.” Gonzalez is making what's called a metamer, a color indistinguishable from a ...

The top paint color choice in 2012 for U.S. car buyers is white (21%), matching similar findings almost 10 years ago; black (19%) is a close second, followed by silver and gray (16% each).

The luxury brand offers a custom program where they can match the color of virtually anything and expertly apply it to your car. In fact, one woman even had her Rolls Royce painted to match the ...

Grays of various shades — white, black and gray itself — are dominant in the automotive colors landscape now, while cars that are deemed “colorful” — blues and reds, golds and browns ...