It’s 2025, and the company has announced yet another rebranding—this time, it’s the logo that’s changing. For the uninitiated, Max’s logo previously flaunted the bright blue color.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

Ah, HBO Max. Sorry, I mean just Max. Warner Bros Discovery's streaming platform did away with its association with HBO back in 2023, prompting all manner of confusion ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

The HBO logo (left) and a mock up of what the new Max logo could look like | Credit: Warner Bros. Discovery / Future It's not a name change that's being discussed this time, but a change to the ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...

Discovery's Max streaming service ... How sweet would it be for you to celebrate those anniversaries in May with a new logo color to trot out while enjoying some great press when you announce ...

Warner Bros Discovery has quietly introduced a new version of the logo for its streaming service Max. The new black replaces the previously used a bright blue and made its first appearance on ...

Now, if you compare HBO’s logo with Max’s new one, you’ll be able to associate both brands with one another. The new logo also mimics Apple TV+’s monochrome branding. It’s worth noting ...