When McDonald’s launched a brief food safety ad at the end of 2024, it raised eyebrows in an industry that typically avoids such topics — especially after an E. coli outbreak tied to Quarter ...

I can't help but feel that the spots may also have been influenced by the latest trends in no-logo advertising, although McDonald's does have form when it comes to hiding its logo, and arguably ...

McDonald’s participated in a pilot campaign showcasing Navteq’s location-based mobile advertising services and achieved a 7 percent click-through rate, while also driving consumers in-store.

McDonald’s is inviting friends to promise to share McNuggets forever in a new social campaign titled ‘The Pre-Nug Agreement’. In partnership with creative agency, Leo Burnett UK, the campaign ...