Marketing power. Read more: American Burger Chains Ranked From Worst To Best It's difficult to think of McDonald's before their signature burger, but there was a time when that was true ...

The burger giant appointed its first chief restaurant experience officer to lead its efforts to get new menu items and ...

McDonald's bizarre Hula Burger. If you haven't heard of it, that's because it was a dismal flop. But its failure paved the ...

McDonald's signature burger is not as popular as it once was. According to a recent memo written by a McDonald's franchisee, only one in five millennials has ever had a Big Mac. So we had ...

Chris Kempczinski, McDonald's CEO, said new products and upgrades to signature burgers take years to reach customers, which he wants to speed up.

"The shiny bun is so inviting and the burger itself has a ... release to herald in the spring. "McDonald's new Strawberry Shortcake McFlurry features our signature creamy vanilla soft serve ...

including a years-long process to upgrade McDonald’s signature burgers, have taken too long. [This is] just going to allow us to be faster.” The company is striving to regain momentum amid ...

McDonald's has launched a new upscale "Signature" menu lineup in Switzerland that boasts a $12 burger called The Prime along with a range of Caesar salads. This is in line with the trend ...