A good corporate slogan should be catchy and functional, reminding consumers of why they like a brand in a single, bite-sized phrase. By that measure, McDonald's (MCD) new slogan is apparently ...

McDonald's trademarked two slogans, but won't say whether it will use them. — -- intro: Perhaps McDonald’s is running low in its "ideas" tank. The fast-food chain may be extending its ...

Introduced in 1983, the slogan “McDonald’s and You” focused on all the good times and laughs you’d have at McDonald’s. By the following year, it had been replaced by “It’s a Good ...

Fast food giant McDonald’s may be stepping into the culture wars with its new slogan, “Lovin’ beats hatin’.” The company aims to launch the slogan with a Super Bowl commercial in 2015 ...

Well the UK certainly seems to be 'lovin'' the McDonalds slogan, at least. But do they think it's the most recognisable? The top 10 most memorable advert slogans have been revealed - and they ...

By Richard Sandomir Larry Light, a McDonald’s executive who oversaw a worldwide marketing campaign in the early 2000s that was built around the slogan “I’m lovin’ it,” which revived that ...