The International Spa Association reports in its new Consumer Snapshot that 49 percent of spa customers are men, up from 29 percent in 2005. Guys are heading to spas alone, with a partner and even ...

According to the International Spa Association, which represents more than 2,500 spa facilities and providers in 73 countries, men make up 29 percent of the $40 billion global spa industry. “I think ...

The spa break is no longer a female preserve. Men are muscling in. It used to be a rare sighting when a lone male scuttled selfconsciously along the hushed corridors of these bastions of female ...