The Threads logo is a simple design that consists of a circle with a vertical line running through it. At first glance, the logo looks like an “@” symbol, but it is not exactly an “@” symbol.

The new logo is part of a broader effort by Meta to update the visual identity of its products. Facebook describes the new design as “bolder, vibrant, and timeless,”.

When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds. The emblem for Facebook’s new parent company is built for the metaverse, even if it disappoints in the real world.

Although the lines of the logo look hand-painted, the report suggests they are based on Instagram's own font Instagram Sans. For its design, the font takes inspiration from a circle and a square.