Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania. The report was based on data from a survey of consumers age 18-38 ...

Meanwhile, baby boomers—defined as people born between 1946 and 1964—clawed their way back to the top of the NAR chart, ...

According to Violet, while Gen Z is puritanical, the millennial generation is particularly hedonistic, meaning they prioritize seeking pleasure. "A lot of it has to do with the three great betrayals," ...

Millennials, the largest age demographic ... This number is expected to climb as high as 35% over the next 15 years. Much like the generations before them, their top three spending categories ...