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It has armed its marketers with a global and regional marketing structure to snare a larger share of the category ... whereby brands were micro-managed in specific countries rather than regions.
The jolt you got from your morning coffee Wednesday is nothing compared to the bump Mondelez International ... changes to the company's supply chain structure, will cost approximately $3.5 billion ...
Publicis Groupe won a bulk of Mondelez’s global media business worth $1.6bn, as per media reports. The remaining business has been retained by WPP and Vayner Media. The redistribution of the ...
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