The small black band with gold detailing is stunning, and something you’ll reach for with a ton of your looks. Bows are so in right now and totally match the Old Money aesthetic. The bow drop ...

Conscious consumption. Preserving local and family history. In 2024, the old money aesthetic won’t just be a niche online trend, but a cultural phenomenon that unites continents and competitors.

One such trend that has recently captivated the internet is the "old money aesthetic." This style, characterised by its timeless elegance and understated luxury, is making waves across social ...

Perhaps this is why the aesthetic, at least in the eyes of the younger generation, has become so style-centric. ‘Old money’ is now an aesthetic trend rather than a lifestyle goal. Staples of ...

Prep is back—kind of. This time around, however, it’s called the “old-money aesthetic,” and it describes a complicated and divisive trend that’s been proliferating on social media.

Last year, TikTok came up with a name for this timeless style: “old money aesthetic.” The term “old money” refers to people who have inherited their wealth over several generations ...

But come May of this year, the popular app became filled with a new trend: the “old money” aesthetic. Typically characterized by expensive vintage brands, modest clothing and light features ...

then you've probably seen countless TikToks and Instagram Reels of content creators hopping on the "old money" aesthetic. It seems like an evolution of the "quiet luxury" trend of last spring ...