Franklin, a practical sans-serif font often seen in ads and headlines, was Mr. Belamich’s choice for the Bell & Ross logo. ‘‘It’s generic and universal,’’ he said. More on NYTimes.com ...

To introduce the new font, Google has published a lengthy PDF introducing Roboto Serif. The PDF covers the design process behind the font and provides plenty of example uses for it, like ...

Trade Gothic is a sans-serif designed in 1948 by Jackson Burke. Like many gothic fonts of the 19th and early 20th centuries, it's more irregular than many other sans-serifs that came later, such ...