Lexmoto is a UK motorcycle brand set up in 2007 by Exeter-based Llexeter, which began importing Chinese bikes under the Pulse brand in 2003. Aiming predominantly at first-time riders with a ...

"We're excited about this opportunity to build more Harley riders in China, one of the world's largest motorcycle markets, by creating new pathways to our brand," he said in a statement.

It recently unveiled a new ATV, and has sights set on incorporating hybrid tech in the near future. Up until now, the powersports industry continues to be dominated mainly by Japanese, European ...