The launch comes amid a slowing economy and as Kweichow Moutai, whose alcohol sells at an average market guide price of 1,499 yuan, has been looking for ways to be more accessible and pull in a ...

The big news overnight was liquor maker Kweichow Moutai hiking prices on some of its products by +20%. The price increases led to the stock gaining +5.72% overnight. The stock, which has a market ...

KweiChow Moutai, despite being a national alcohol brand, faced challenges in appealing to younger audiences. Its previous co-branding efforts struggled to create widespread buzz, failing to break ...

In the Chinese village of Maotai, the local firewater named after the town is not only a key source of income, it’s a barometer of the country’s battered consumer market and the economic ...

driven by cultural preferences for Moutai, Kaoliang, and other traditional white spirits. The strong demand for Baijiu in this market contrasts with global trends, where whisky and wine ...

MAOTAI, China (Reuters) - In the Chinese village of Maotai, the local firewater named after the town is not only a key source of income, it's a barometer of the country's battered consumer market ...