Remember Jeff Gordon’s rainbow DuPont-sponsored car? The post Fans Confirm Moving On From Chase Elliott as Kyle Larson Beats ...

Chase Elliott has been the king of NASCAR merchandise for years. Fans couldn't get enough of his t-shirts, hats and ...

Kyle Larson is the driver who tops the chart for the most sales of his personal merchandise, Sport Business Journal report.

Chase Elliott’s long-standing reign as NASCAR’s Most Popular Driver, a title he’s claimed for seven consecutive years through ...

Kyle Larson leads the 2025 NASCAR merchandise sales, surpassing rivals Chase Elliott and Kyle Busch in fan purchases.

Kyle Larson dethrones Chase Elliott as the top NASCAR merchandise seller, reflecting a shift in fan engagement and brand ...

Traveling back and forth and city to city for races is nothing new for Larson, but on Sunday, he has the chance to create ...

For the second straight week, a Hendrick Motorsports driver led more than 240 laps in a NASCAR Cup race, but it’s the rivalry that’s developing between Kyle Larson and Denny Hamlin that took ...