Beginning in 2004, there'll be no more Winston Cup for stock car racing's elite. Telecommunications giant Nextel is plunking down for a ten year, $700 million deal to sponsor NASCAR's premier series.

Nine years ago, from his couch in El Cajon, California, Jimmie Johnson watched his future team’s co-owner, Jeff Gordon, win the NASCAR Nextel Cup championship (then the NASCAR Winston Cup Series).

NASCAR's version of the Super Bowl will kick off a year featuring unprecedented team turnover, one of the largest and most talented rookie classes in history, the possible re-emergence of the ...

NASCAR's previous lead sponsorship agreement lasted 33 years. Tobacco company R.J. Reynolds had sponsored the Winston Cup, now known as the Nextel Cup. Technologycategory China launches first ...