Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

Something really interesting about basketball is that the size of the court often varies depending on the level or league of play. In football, a yard is always a yard and you need 10 of them ...

Madness is finally here. The brackets for the 2025 NCAA men's and women's tournaments are now set, and the men's field is set ...