LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.

T he NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins.

The NBA today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Nov. 12 in team markets and culminate ...

The NBA's logo, however, visibly features a player in the middle of a dribble move. In 2010, Siegel admitted the truth to the Los Angeles Times. "It's Jerry West," he said.

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth of the most powerful figure in the league, it's official.

NBA announces new logo, sponsor, dates for 2024 in-season tournament The Emirates NBA Cup semifinals and championship game will return to Las Vegas in December. By The Associated Press.

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

Jerry West meant so much to the NBA from his days as a player to what he did as a member of multiple front offices.. And as the world mourns the death of the legend on Wednesday, we're all ...