The NCAA will now share its data and logos for championship events to sportsbooks through an exclusive partnership with Genius Sports. What this agreement does is allow Genius Sports to supply ...

The NCAA for the first time is authorizing licensed sportsbooks to use its marks and logos and receive official data from championship events, including the men's and women's basketball ...

The 2026 NCAA Men’s Final Four logo was unveiled by organizers Friday morning at downtown’s Gainbridge Fieldhouse. The logo (see below) was one of three shared by the NCAA and host committee.

In addition, the agreement allows sportsbooks to access official NCAA-affiliated logos. While the NCAA has tried to keep its distance from the growing sports betting industry, the partnership with ...