New Amsterdam Vodka has signed a multiyear deal with the National Hockey League (NHL). This is the first sports marketing sponsorship for the spirits brand, and the NHL’s first “official vodka ...

E&J Gallo has signed a deal for its New Amsterdam vodka brand to sponsor Crystal Palace FC. The sponsorship will include the premium spirit brand featuring in 20 televised home games, putting it in ...

things are heating up with a new partnership between vodka brand New Amsterdam and the hit YouTube show "Hot Ones." For those unaware, "Hot Ones" features celebrities eating progressively spicy ...