“The New Balance 1300 costs more than any running shoe you’ve probably ever owned,” it read on. “But then, it offers more.” The original 1300 had EVA-polyurethane foam midsole, called Encap, that was ...

The New Balance 1300JP The New Balance 1300JP Handcrafted in the brand’s Maine facilities, the shoe’s performance edge came via its ENCAP sole, which blended an EVA foam with a polyurethane ...

It was 16 years until the 990v2 dropped — this marked the introduction of New Balance’s ENCAP cushioned insole technology — and another 14 until the 990v3 arrived. The most recent iteration, the 990v6 ...

After a five-year wait, New Balance has announced the upcoming release ... and superior cushioning provided by full-length ENCAP. Also, the shoe features a premium nubuck and mesh construction ...

Most New Balance sneakers are technically running shoes ... When combined with the ENCAP midsole, which essentially cups the heel to keep your foot stable, the wide shape makes for one of the ...

Some of the most expensive New Balance sports sneakers are made of superior materials that ensure increased durability. Throughout its long history, New Balance has become a household name ...

Highlighted Product Feature: One of the standout features of the New Balance Made in USA 996 Sneaker is its use of the ENCAP® midsole technology. This advanced system provides a unique fusion of ...

The "Magnet with Sandstone" New Balance 574 sneakers combine style, comfort, and durability in the ideal combination. High-quality materials, ENCAP technology, and a lightweight design make them ...

The shoe’s halo feature was an EVA-polyurethane foam midsole, called Encap, that was revolutionary at the time. According to New Balance, it lasted 1,000 miles and more, justifying the wallet ...