New Belgium will also be gauging the success of its on-site program to see if it will build something similar in its Asheville, N.C. location, which will employ 80 coworkers when it opens in April.

New Belgium is building on a brownfield site and playing a key role in revitalizing the historical River Arts District near downtown Asheville, the city's Mayor Esther Manheimer said.

"New Belgium Brewing is a special place, powered by the best people in the business. I want to thank Lion Group CEO Sam Fischer for his confidence in me to help guide New Belgium into its next ...

New Belgium is moving forward in an uncertain craft beer market with an aggressive boldness that would make most companies skittish. It's gone all in on its market-leading Voodoo Ranger IPA brand ...

Originally debuted in 1991, New Belgium Brewing Co.'s Fat Tire amber ale is now “crisper” and “brighter” in hopes of attracting a new generation of drinkers. The new branding embodies its ...

The acquisition is the latest New Belgium expansion. The brewery previously opened facilities in Asheville, North Carolina, in 2016, Denver in 2018 and San Francisco in 2021.

While Fat Tire remains New Belgium's historically bestselling brand — and was the nation's 16th-best-selling craft beer brand last year — "craft beer, as a category, ...