But is it a better design? To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

This story was originally published in the Spring 2025 issue of Esquire. When Jaguar launched its famous E-Type to the world at the Geneva Motor Show in March 1961, the team had a problem: there ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...

Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the legendary marque as a halo electric ...