Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" campaign ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Jennings ran the fastest 100-meter dash in New Jersey history. Now, the Arkansas pledge is a Nike-sponsored athlete.

Where did you get that? "Oh, this?" Skubal said, glancing at the blonde Nike Shado Elite J glove on the far left. You're not a Nike guy? "Oh yeah, I am," Skubal answered. Need a break? Play the ...

Nike should use its own playbook to stage a proper comeback in sports apparel, analysts said. The company's sales have been slumping, with revenue down 8% in Q2 FY25 from the year prior. It's ...

Nike and Skims have been working on the brand since October 2023, according to The New York Times.It marks the first time that Nike has ever joined with an existing, outside firm to launch a brand ...